Recognizing the challenge and creating breakthrough solutions is one thing and commercializing Innovation is quite another. The session would primarily evaluate the various go-to-market models for Innovative ideas. What are the learnings, guiding principles and pitfalls around commercializing Innovation? What are the various ways and mechanisms available for innovators to generate commercial value for their innovation? What are the challenges in commercializing innovations –regulatory, infrastructure, Intellectual property, ROI measurement etc that India Inc faces today?