Friday, June 20, 2008

Customer Inspired Innovation- Touching Lines, Improving Life

The keynote address for the summit came from Dr. Shekhar Mitra, the Global R&D Vice President of Beauty Care, Procter & Gamble where he shared the philosophy, drivers and some of his personal experiences on customer driven innovation at the firm.
According to Dr. Mitra the key principles that drive innovation at the firm are:

  • Innovation requires a new global view of scale

  • Innovation occurs at the confluence of ideas

  • Social responsibility sparks innovation

In an attempt to deliver meaningful and credible innovation to the consumer, the firm relies heavily on stakeholder collaboration at various stages of the consumer lifecycle. And all this is driven by a deep market insight which aids in mapping technology to needs.

1 comment:

workhard said...

Nice posts, will be back..